Towels – we use them every day, right? They’re simple: just a rectangle of cotton cloth you use to soak up the water on your body after a shower. If your towel’s soft, and at least reasonably absorbent, you’re happy.
The truth is, I’ve almost never had a towel I really loved. When I do, the romance just doesn’t last – just a few trips through the washing machine, and the magic’s gone.
Fortunately for those of us who bathe, there’s an eco-conscious entrepreneur who launched a Kickstarter for an innovative new towel: the K-25.
This towel employs an exaggerated version of the waffle-weave you may remember from the robe you wear at the spa or masseuse. The reason these high-traffic businesses use waffle-weave textiles? They’re very long-lasting because the weave stands up to tumbling around the washing machine much better than terrycloth or other conventional materials. The square cells provide vastly more surface area than a flat towel, so they absorb a great deal of water rapidly.
The K-25 is cushy-soft, incredibly durable, and made of chemical-free cotton. Because of the unique weave, the K-25 towel dries faster (and is more energy-efficient) than the typical towels you’re accustomed to.
Just look at that incredibly lush weave!
The campaign’s founders tell us of the benefits of their innovative towel:
- waffle texture = enhanced surface area for maximum absorption
- less surface of contact = less damage to hair cuticles and skin cells
- less friction = less frizz, rush and skin irritations
- less friction ALSO means fewer tangles in curly hair
- innovative airy honeycomb pockets let it dry faster than ever as they allow air to flow through
We believe this is a very promising campaign. If you love a sumptuous finish to your shower or hot tub session as much as we do, consider backing this campaign on Kickstarter.