The new technology used in this eco hairdryer allows it to use less energy than traditional hairdryers. Did you know that traditional hair-dryers give off electromagnetic radiation? With a ceramic heating element instead of the usual coil heating, this hairdryer emits a lot less electromagnetic radiation, so is healthier and uses half the energy. When operated on full power with both switches turned to max, it dries your hair in half the time too, leaving it free of static and so much softer and shinier. It comes with two nozzles for directional blow-drying, several heat settings and a long 11ft cord.
So if you struggle with hair frizzing when you use a conventional hairdryer, worry about the health implications of aiming radiation straight at your head day after day, or just want to use energy more efficiently, this does seem to be worth the investment.
Costs $149 from Gaiam.com